Nowadays, search engine optimisation (SEO) significantly affects the success of your website. This means that SEO influences the number of people that your website reaches and how your visitors interact with it. However, a lot of users commit mistakes which actually hurt their SEO campaign instead of helping it. If you’re interested in SEO, here are five SEO pitfalls to avoid:
- Content is not as important as keywords and links.
One of the biggest misconceptions regarding SEO is that it only considers keywords and links in deciding a website’s rankings. People believe that the more keywords and links you can jam in each article, the more successful your SEO strategy is. However, quality content is also crucial in guaranteeing your success. You need at least 400 words of quality content, but 700 to 1200 words are the optimal average.
- Similar pages boost overall traffic to your website.
Some users think that creating similar pages (i.e. two or more different links with the same content) will make their website more visible on search engines because they’re using the same keywords and links. This can’t be farther from the truth—creating similar pages actually confuse search engines, so your pages end up competing in search engine rankings, causing your net traffic to become lower than your goal.
- An SEO service provider isn’t worth the investment.
If you want to significantly improve your chances of success, you should definitely hire an SEO service provider. An SEO company Broadplace will help you run through your entire website and make sure that every page follows Google’s guidelines. Aside from a technical audit, Broadplace will also perform copy optimisation that will increase your search engine rankings faster. Your team and their specialists will have consistent consultancy sessions to ensure that your website is going on the right track. You’ll get feedback as to how your website is performing, so you can discuss what other steps you can take to further improve your SEO rankings.
- Any keyword is fine.
If you think you’re being clever by using keywords that are not related to your website or page, then think again. Using keywords is important in SEO, but only relevant keywords count. Just because you’ve jammed as many keywords as you possibly can in an article doesn’t mean that your website will have better search engine rankings. In fact, Google is continuously improving its SEO guidelines so that users can’t take advantage of the algorithm.
- Engagement is not a priority.
Aside from relevant keywords, backlinks and tags, Google also favours pages that have good reader engagement (comments, likes, etcetera). This brings us back to the first point made in this article that quality content is important. You need to produce content that your readers actually read and interact with. Even if the click-through rate is high, but they don’t stay too long on your website, your search engine rankings will not improve.
So, these are some of the mistakes that you need to avoid if you want a successful SEO campaign. To help you avoid these pitfalls, hire an SEO service provider like Broadplace.
