Search Engine Optimisation is no more a buzzword in the world of the Internet; instead, it has become an important segment of the present digital space. To understand from a layman’s brain, SEO is a group of strategies and tactics implemented to boost the search engine result page rankings of any particular website. Search engine optimisation is broadly divided into two parts. One is the on-page search engine optimisation, which involves efforts made to ensure a website backend & overall design compile with the top search engine guidelines. The other part is the off-page search engine optimisation, which involves enhancing the visibility of a website via submissions on high PA & DA third-party websites.
What is the most important aspect of search engine optimisation?
With no dilemma, content is the single biggest aspect that determines whether your search engine efforts will have positive results or not. “Content is king,” was the words of Microsoft founder, Bill Gates in the 90s, when hardly any emphasis was given to the quality of the content, shared over the World Wide Web. During the early days of SEO, business websites usually had plagiarised content or unworthy keyword-stuffed content. However, with Google rolling out the infamous search update, Panda some time back, from then things started to change websites with quality content achieved top spots in search engine result page rankings. From there on, people got an idea of how important the content is, and this aspect of search engine optimisation cannot be overlooked. Thus, thereby, web writers become a crucial part of today’s digital world.
Targeted Audience Content
Whether you are a business or a not-for-profit blogger, your website content should be curated in accord with your target audience. Like, if you run a parenting blog, then your content should be easy to read & understand to middle-aged people. While, on the other hand, if you operate a tech review website, then your content should have the freshness to allure the youth to bookmark your website. Otherwise, if you don’t target a particular reader base, you won’t be able to make your website shareable.
Keyword Stuffing
Yes, keyword stuffing is a significant part of search engine optimisation, but when you overdo it, your content becomes invaluable, thereby, and your website will take a dip in rankings. Ideally, 1-3% is the keyword density for web content. You can also reach out to a content creation agency and seek advice on this. Like, what are the norms they have framed for content creation? One thing to note here is that your website content motive should accord with the keyword; it should be not that the keyword has been added externally,
Well, with the amount of competition out there, selecting the right SEO agency can be a complicated affair, especially, if you are unaware of the popular search engine optimisation aspects. The best way is to ask a number of companies to present you with a free-of-project estimate and weigh them to pick the best.
